|Create Great Previews (Part 1)|
Creating great preview videos is one way to help boost interest in your content and help increase sales. Some of you may think it's very difficult or don't know some simple, easy things to do to show short previews of your videos. It turns out that it's not rocket science.
Wouldn’t it be great to go to a car dealer where you can only see a photo of the car before you buy – never test driving it, hoping that your roll of the dice doesn’t land you a four wheeled enemy? Or wouldn’t it be just awesome to go to see a movie seeing just a still shot from one scene, hoping that it won’t suck wind? Wouldn’t it be just great to buy a tickle video clip never seeing a video preview, just hoping the single still image shown equals some passionate jaw dropping action and not ANOTHER pathetic display of “shit on steroids”?
I’m the kinda guy who isn’t easily motivated by anecdotal references, personal feeling about a topic or anyone’s gut. I like data. So I‘ve been running a survey at http://www.eSurveysPro.com/Survey.as...7-6aaad52bb30a to collect info about what customers want in their tickle videos. At the time of this article (August 2009), there are approximately 500 respondents (out of 6 billion freakin humans on the big ball) to the survey. From this sampling, here is the response to question number 9 (How important is it to you to see a 30 - 45 second video preview or detailed text description of the video before purchase?):
So, for any video producer not yet producing preview videos, “get it in gear buddy”!
TO BUY OR NOT TO BUY, THAT IS THE QUESTION
There’s a bit of a tug-of-war between the producer and the customer base on the issue of preview videos. Producers want to entice viewers (showing ‘just enough’ leg) to buy without making it seem unnecessary to pay for the complete video. Viewers want more FREE stuff. Both sides have valid concerns. In a thread about a preview video, a producer voiced his concern that he didn’t want viewers to get off (literally) on the preview video without paying for the full video. As a producer, while I get his point, my goal in producing a preview video is to either have someone get off or get convinced that the full video will do the job (pardon my implied French).